March Madness: RE/MAX Takes Center Court for Tourney

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March Madness has arrived and RE/MAX is poised to score big as a major sponsor of radio broadcasts during the NCAA Men's Basketball Tournament.

The 2008 sponsorship, which includes 199 30-second commercials on Westwood One, will generate more than 242 million consumer impressions, predicts Abby Lee, RE/MAX International Director of Regional Advertising.

"This is a huge sporting event that millions of people are passionate about, and our sponsorship creates countless consumer impressions for RE/MAX," Lee says. "The relationship with Westwood One and the increased brand name visibility that comes from it has been incredibly beneficial for all RE/MAX Associates.""

In the next few weeks, RE/MAX will be at the tournament for all the jumps, dunks, highs and lows of the exhilarating match-ups leading to the title game.

RE/MAX commercials - in addition to "RE/MAX Outstanding Play of the Game" features and teasers - will air during each of the tournament games. The number of ad spots increases as the tournament progresses into the final rounds and are accompanied by several mentions of the "RE/MAX Broadcast Center."

Six RE/MAX spots will run in each game leading up to the fourth round, "Elite 8." Twenty-four total spots will run in that round and 16 spots will air during the Final Four. Eight RE/MAX spots air during the Championship Game on April 7.

RE/MAX commands a noticeable presence at the games themselves, with RE/MAX Balloons, table covers and billboards along "Radio Row." Additionally, RE/MAX will air several 30-second commercials during the Women's Final Four championship game.

The impact of all this brand name awareness?

"This is a very effective format to reach million of fans with our positive message that now is a great time to buy a home," says Mike Reagan, RE/MAX International Senior Vice President of Brand Marketing and Event Management.