Wednesday, May 20, 2009

Treasury Announces Short-Sale Support

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to position yourself to be successful in today's market!

The U.S. Treasury Department last week unveiled a plan designed to streamline and encourage short sales, a move RE/MAX leaders have been advocating for some time.

Under provisions of the newly created "Foreclosure Alternatives Program," the process will soon include standardized documentation, cash incentives to lenders and moving allowances for homeowners.

RE/MAX International supports the government's action.

"We applaud the administration for creating the Foreclosure Alternatives Program, which promotes the short-sale process," says RE/MAX International Chairman and Co-Founder Dave Liniger (ABR, CRB). "We've been talking with key lenders and government officials for months about the short-sale issue and couldn't be more pleased that our hard work has finally paid off."

Here's a Treasury Department fact sheet about the plan, as well as a release from the National Association of Realtors.

Because RE/MAX International leadership recognized the viability of short sales as an important piece of the foreclosure puzzle, more than 5,000 Associates already have been trained through the Certified Distressed Property designation course, which covers the process in detail. The next airing on RSN is June 9-10.

"We've been preparing for, and pushing for, this type of action," says Mike Ryan, RE/MAX International Senior Vice President of Media Training. "We've felt for a long time that short sales provide a lifeline for homeowners who can't afford to stay in their homes, even with a loan modification. With a short sale, the sellers get out of a bad situation, the banks save on costs and the neighborhood avoids the many problems associated with vacant, foreclosed properties."

Ryan says it's more important than ever for Associates to learn how to handle short sales, which have traditionally been avoided by agents unwilling to navigate the long, frustrating and often unsuccessful terrain.

"It's understandable why many Associates have been reluctant to pursue this business. But with distressed properties accounting for half of U.S. sales and a whole new level of attention now being put on making short sales easier to complete, it really is time to let go of any reservations," Ryan says. "With the Treasury Department's involvement, we're going to see a lot more emphasis on short sales, through lenders, the media and the public. Our people need to be as educated as they can be about this segment of the market."

Two days after the Treasury announcement, The New York Times published a story, headlined "Lenders More Open to Short Sales," that included this passage:

"Mr. Mitchell of Lynx says short sales are often the best approach, even for homeowners considering a new loan to save the home. 'It's gotten to the point where people understand that sometimes you have to start over,' he said. 'A loan modification might help you in the short term, but sometimes what people need to do is get out completely.'"

The perception of short sales is clearly changing, Ryan says.

"It's up to us, and each individual Associate and brokerage, to be prepared," he says. "The foreclosure problem isn't going away anytime soon, and in fact will probably get worse before it gets better. But short sales provide a source of relief - and we want our agents to be able to close them better than anyone."

Monday, May 4, 2009

TV Ads Air on Hits 'NCIS' and 'CSI' in May

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to position yourself to be successful in today's market!


RE/MAX TV ads are everywhere. This month, consumers will see the commercials across cable networks.
Here's the downloadable May advertising schedule that lets you, and your clients, see just how far-reaching the national television marketing is.
RE/MAX commercials will run on more than 20 cable TV channels during hit shows such as "NCIS," "CSI," "Cold Case," as well as during major news broadcasts and original programming.
You can see the three 2009 ads on RE/MAX Mainstreet. They're also available through the RE/MAX International channel on YouTube. The campaign includes the spots Snow Place, Kick and iLove.

Friday, February 27, 2009

Here is a quick guide to how you can apply the tax credit and how it compares to the $7500.00 credit in 2008.

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to position yourself to be successful in today's market!

picture-11 $8000.00 Tax Deduction for First Time Home Buyers

Tuesday, February 24, 2009

RE/MAX International's Social Media Sites

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to position yourself to be successful in today's market!




RE/MAX agents have long been on the forefront of social networking.

And now, RE/MAX International is right there with you, connecting with the network's best agents from around the world on four popular social media sites: Twitter, Facebook, LinkedIn, YouTube.

If you're familiar with these social networking sites, you know the many benefits these outlets provide you and your business, such as connecting with clients and colleagues, marketing to prospects, and showcasing your professional skills.

While social networking shouldn't be your only means of marketing, it certainly is a great way to leave a bigger online footprint.

Follow the actionBe among the first to hear about announcements from RE/MAX International by following us on Twitter. Chat with clients and colleagues through the official RE/MAX page on Facebook. Connect with other industry professionals on LinkedIn, and watch the latest videos posted on YouTube.

If you haven't used Twitter, Facebook, LinkedIn or YouTube, follow these easy-to-use instructions to set up your account.
For those of you who are already involved, visit us on these sites - we can't wait to see you there.
Twitter is the hottest, fastest-moving application on the social networking scene. It's a virtual fire hose of communication with bite-sized text updates of 140 characters or less. It will allow you to get news and information on the fly. Build an account for free and start tracking some of your important news sources, including RE/MAX International. All you have to do is elect to "follow" us and you'll get our news first.

The profile is located at: www.twitter.com/remaxintl
Facebook is a free social networking Web site where you can connect and interact with anyone with the click of your mouse. Set up a new account using your e-mail and an original password. Be sure to check your privacy settings and complete your profile.

Then, visit our RE/MAX International Facebook profile once you've logged in, and become a fan of our page. The page is located at: www.facebook.com/pages/Denver-CO/REMAX-International-Inc/46070299417

LinkedIn is a free, professional social networking application that lets you build an integral network of colleagues, peers and friends. Once you've created an account, you can join the official RE/MAX International Group (search Groups: RE/MAX International) to get news and information, and to connect with your RE/MAX colleagues around the world.

YouTube is the Internet's hub for online videos submitted by its users. With about 14 billion videos viewed on YouTube each month, chances are you've already visited the site. But did you know that RE/MAX International has its own page on YouTube with a collection of commercials, TV ads and other videos? Check it out. The page is located at: www.youtube.com/user/REMAXIntl

Tuesday, February 17, 2009

6 Million Leads! LeadStreet Hits Milestone After Busy Six Months

RE/MAX Elite and the Clermont financial group. 

 Your source for Homes and Mortgages!

Just six months ago, the LeadStreet lead count topped 5 million. Since that milestone, 1 million more leads have reached RE/MAX Associates across the United States.

With nearly 6,000 leads distributed on a daily basis via consumer activity on remax.com, there's no doubt thatremax.com - logging more than 2 million unique visitors every month - still is the Web site of choice for consumers seeking comprehensive real estate information.

Consumers can search all the listings in thousands of cities and towns, and their inquiries directly benefit RE/MAX Associates in those communities.

"LeadStreet is one of the keys to our Associates' success in translating online home seekers into tangible leads," says Kristi Graning, Senior Vice President of IT and eBusiness at RE/MAX International. "Six million leads is a remarkable achievement and one that distinguishes us from our competition. And because we're able to provide this service without the referral fee that other networks charge, it's one more reason experienced real estate professionals join RE/MAX."

Pam Hutson, a Sales Associate with RE/MAX 2000 in Melbourne, Fla., knows firsthand the value of LeadStreet. She accepted a lead that turned into a closed transaction side on a $1 million short sale in August 2008.

"It was a great closing, and I ended up listing the buyer's previous home as well," says the 100 Percent Club member. "A big yes to LeadStreet."

At RE/MAX Hometown in the small community of Athol, Mass., LeadStreet keeps Sales Associates on their toes.

"Last year we had five reported sales directly from LeadStreet," says Co-Broker/Owner Sara Currier. "I started 2008 off right with a lead in January that was forwarded before lunchtime. Because of my quick follow-up, the buyers were impressed and scheduled an appointment for the next Saturday. I met the young couple, we looked at four properties, and they wrote a full-price offer on one they loved.

"They've already sent me another buyer referral, and this all came from a no-charge lead through LeadStreet."

Monday, February 16, 2009

Real Estate Outlook: Encouraging Signs

RE/MAX Elite and the Clermont financial group.

Your source for Homes and Mortgages!

Could the tide be turning for real estate?

It's probably premature to make that call, but you can't ignore the encouraging signs - especially when they come in multiples.

First, we saw a surprising 6.5 percent jump in home sales for December. Now we've just gotten the latest Pending Home Sales Index, and it's up 6.3 percent, thanks to double digit gains of 13 percent in the Midwest and the South.

The index is based on signed contracts for home sales that haven't gone to closing, but that are scheduled to settle in the coming two or three months.

The National Association of Realtors collects the data from Multiple Listing Services around the country, and most economists accept the index as a reliable gauge of where we're headed in housing activity.

Lawrence Yun, chief economist for the National Association of Realtors, attributed the upward movement to "buyers responding to lower home prices and interest rates" that have improved the affordability equation to its most favorable level in 39 years.

Sales in the coming months might also be powered by something no index can measure: Congress is likely to improve last year's $7,500 home buyer tax credit by turning it into a non-repayable incentive for new sales this year - all as part of the stimulus package on Capitol Hill.

Though it's impossible to predict how many more home sales a true credit might stimulate - one that doesn't have to be paid back to the government like the 2008 version - industry estimates range anywhere from several hundred thousand upward, provided the expiration date runs through this coming December.

On other economic fronts last week, reports of tens of thousands of industry layoffs definitely won't help housing, but new numbers on inventories of unsold homes just might be a plus. Total homes for sale on the market nationwide dropped nearly 18 percent last month to the lowest level since May of 2007.

Mortgage rates inched up slightly last week, according to the Mortgage Bankers Association, with thirty year fixed rate loans averaging 5.3 percent compared to 5.2 percent the week before. That's up a notch, but it's still close to 40-year historic lows.

As we've said before on this program: Keep your eyes open for the little statistical improvements in the market that often get ignored by the media: Once they start mounting up, month after month, you'll know we're in turnaround mode.

We're not there yet, but we're headed in a promising direction.

Monday, January 26, 2009

1,272 Homes Sold in Cincinnati, December 2008

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to position yourself to be successful in today's market!

1,272 Homes Sold in December;
Surpasses November Sales

A total of 1,272 homes were sold locally last month, an increase of 8.35% over November’s
1,174 sales. That momentum bodes well for January anticipated closings. Most of January closings are
from sales contracted in December.

Last month’s contracted sales (pendings) are up 1.42% over the level of pending sales one year
earlier. The positive “December-to-November 2008” sales comparison contrasts with the previous year,

when December 2007 home sales trailed previous month sales by 15%.
“Showings in early 2009 are increasing,” said Paul Jacob, president of the Cincinnati Area Board
of Realtors. “More shows ultimately translate into more sales.”

That doesn’t mean the real estate market is about to do a complete turnaround, cautioned Jacob.
“We’re still going through the equation of supply and demand,” he added. “We have 10 months of
inventory to sell, whereas a balanced market between buyers and sellers is about 6 months. When the
supply numbers come closer to demand numbers, you will see a more stable real estate market.”
Jacobs noted that overall 2008 local home sales -- at 18,752 units -- were down 15.8% from 2007
and the average sale price slipped by 6.7%. But he also reported that 2008 marks the 10th consecutive
year that total dollar sales volume exceeded $3 billion ($3.04 billion in 2008).

The overhang of distressed property sales affected overall market activity in 2008. That includes
lender-owned homes and HUD foreclosures. “Take out distressed sales, and we had a pretty good
market last year,” said Jacob.

Jacob reiterated the Realtors “buyers market” message: There is an ample supply of homes for
sale from which to choose, home prices are attractive, and mortgage rates are low.

“Mortgage rates are on sale right now,” said Jacob. “Whoever thought of getting a home loan in
the 5% to 5.5%% range? It’s available now. That hasn’t happened since before 1963.

December 2008 home sales

The Cincinnati Area Board of Realtors notes the following 1981 comparison (when mortgage
rates went through the roof) to 2009 (bargain rates):

Mortgage Monthly Total Interest
Year Rate Payment Over 30 Yrs.
1981 16.9% $1,418 $410,317

2009 5.1% $ 543 $ 95,462

Savings >>> $ 875 $314,855

The National Association of Realtors has committed to spending $42 million in a 2009
advertising campaign, emphasizing that current conditions such as low interest rates and available
properties put many potential home buyers in a position of strength.

“Smart buyers know the ball is in their court,” said Jacob. “They will take advantage of their
edge in buying now when mortgage rates are at super low levels. They have been given a gift.”
Summary of Single Family and Condominium Sales

Multiple Listing Service of Greater Cincinnati
Cincinnati Area Board of REALTORS
December Monthly Home Sales
Closings Gross Volume Average Price

Dec. 2008 1,272 $180,000,509 $141,510

Dec. 2007 1,356 $232,303,829 $171,316

Variance -6.19% -22.52% -17.40%

Yearly Home Sales

Closings Gross Volume Average Price

Jan-Dec. 2008 18,752 $3,044,201,257 $162,340

Jan-Dec. 2007 22,265 $3,873,808,153 $173,986

Variance -15.78% -21.42% -6.69%

30-Year Fixed Rate Mortgage (local)

December 2007 (average) 6.18%

December 2008 (average) 5.43%

Most recent (Jan. 21, 2009) 5.41%
# # #