Listing Presentations

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to postion yourself to be successful in today's market!

let's talk about Listing Presentations. It's becoming increasingly difficult to get good listings in this market. The good news is, surveys show that consumers realize it's more important than ever to use a professional in a difficult market. What you must convince them of is that it's more important than ever to use a professional like you.

Before you go to a listing presentation, be sure you have a solid marketing plan with client testimonials. And be ready for the tough questions about pricing and commissions. You may even want to practice your responses with a colleague in a role play.

The most important thing to keep in mind is -- You must use every competitive advantage you have. And remember, you're not going into the presentation alone. You're going in with the most powerful real estate brand in the world. Recognize that and use the power of the brand to your advantage. RE/MAX agents sell more houses, and have more experience. Remax.com has more visitors than any of our competitors, and our national TV advertising is equivalent to all our competitors combined. Our brand awareness and experience translates into more exposure for a listing and more buyers.

There are listings and there are sellable. listings. The key is correct pricing. Your client must understand that the market has changed and they have to be realistic. Take them on a tour of comparable homes in their area if you must. It may help them to see their competition. The right price means a quicker sale. Too high and the listing will linger on the market and we all know what serial-reductions mean. If they can't face reality, be honest. Tell them it may be better not to enter the market right now.

As for the dreaded commissionectomy -- Tell your client that when you prepared this presentation for them you calculated the lowest possible commission and if you cut into the co-op commission there likely won't be many showings. Assure them that you are an experienced professional, who's prepared to market the property in several innovative ways and you won't be paid until you sell the property.

The bottom line is trust -- Tell your client what percentage of your business comes from repeat and referral clients. Many of your customers are now your friends, and you would never mislead them and jeopardize your relationship. Most importantly, make sure they understand that you would rather turn them down today, than lie and let them down in the future. If they pick the best agent, with the best company, they will have the best chance of selling their home.

RE/MAX Has Top Market Share Across U.S.

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to position yourself to be successful in today's market!

This is what happens when you combine self-promotion and a top brand.

As a consumer it gets you more exposure for your home.

As an agent it puts you in a position to make Money, not save it.

RE/MAX Has Top Market Share Across U.S. RE/MAX continues to gain market share around the world, and in the U.S. the network ranks No. 1 in many states.

See how RE/MAX dominates the competition in Delaware, New Jersey and Rhode Island (breakdowns based on listings sold in 2007):

DelawareRE/MAX: 33.0%Patterson Schwartz: 17.1%Prudential: 10.9%Keller Williams: 8.7%Century 21: 6.0%

New JerseyRE/MAX: 22.2%Weichert: 20.8%Coldwell Banker: 16.5%Century 21: 15.8%Prudential: 10.4%

Rhode IslandRE/MAX: 24.75%Coldwell Banker: 11.66%Century 21: 6.25%Prudential: 4.27%Keller Willams: 4.09%

March Madness: RE/MAX Takes Center Court for Tourney

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to postion yourself to be successful in today's market!

March Madness has arrived and RE/MAX is poised to score big as a major sponsor of radio broadcasts during the NCAA Men's Basketball Tournament.

The 2008 sponsorship, which includes 199 30-second commercials on Westwood One, will generate more than 242 million consumer impressions, predicts Abby Lee, RE/MAX International Director of Regional Advertising.

"This is a huge sporting event that millions of people are passionate about, and our sponsorship creates countless consumer impressions for RE/MAX," Lee says. "The relationship with Westwood One and the increased brand name visibility that comes from it has been incredibly beneficial for all RE/MAX Associates.""

In the next few weeks, RE/MAX will be at the tournament for all the jumps, dunks, highs and lows of the exhilarating match-ups leading to the title game.

RE/MAX commercials - in addition to "RE/MAX Outstanding Play of the Game" features and teasers - will air during each of the tournament games. The number of ad spots increases as the tournament progresses into the final rounds and are accompanied by several mentions of the "RE/MAX Broadcast Center."

Six RE/MAX spots will run in each game leading up to the fourth round, "Elite 8." Twenty-four total spots will run in that round and 16 spots will air during the Final Four. Eight RE/MAX spots air during the Championship Game on April 7.

RE/MAX commands a noticeable presence at the games themselves, with RE/MAX Balloons, table covers and billboards along "Radio Row." Additionally, RE/MAX will air several 30-second commercials during the Women's Final Four championship game.

The impact of all this brand name awareness?

"This is a very effective format to reach million of fans with our positive message that now is a great time to buy a home," says Mike Reagan, RE/MAX International Senior Vice President of Brand Marketing and Event Management.

RE/MAX 365: Live 'Town Hall Meeting' Set For April 14

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to position yourself to be successful in today's market!

Cincinnati Realtors, feel free to join us for this great educational experience.




Join Dave Liniger and Margaret Kelly live on RSN at 2 p.m. ET on April 14 for an in-depth discussion with foreclosure, short-sale and REO expert Nancy Freeman, Broker/Owner of RE/MAX Realty of Joliet in Joliet, Ill.

They'll speak with RE/MAX Associates across the network who've found success meeting the needs of clients facing foreclosure. And you'll be able to participate in a Q&A segment by e-mailing or calling the show.

You'll find out how to enter the foreclosure market and how to connect with clients who need a trusted professional to support them through the process.
RE/MAX 365 - a RE/MAX International initiative to help you succeed in any market - focuses on linking you to resources that help you put clients at the center of your business.

In addition to live Town Hall Meetings, the RE/MAX 365 program includes:
RE/MAX Ultimate Agent - a new training program, powered by Buffini & Company, tailored to RE/MAX Associates earning more than $100,000 annually. It focuses on taking full advantage of the brand as well as business-building tools such as RE/MAX University, LeadStreet and the RE/MAX Design Center.

Launching in June, Ultimate Agent is a monthlong, semiweekly, activities-based system that delves deeply into specific business practices.
Connecting to Clients - a new marketing campaign that includes video messages agents can send directly to prospective or current clients. It combines national commercials, print pieces, newly created video messages and Design Center technology.

Video testimonials - featuring real clients and their real experiences - powerfully illustrate what people can expect when working with a RE/MAX agent.

Dave's Blog - Liniger entered the world of social networking with the March launch of his new blog. Accessible through the Mainstreet home page, the blog connects Affiliates to Liniger's thoughts on real estate strategies, and provides a forum for them to offer feedback and interaction. Liniger and other RE/MAX International leaders will post regularly.

Komen: Racing for Life

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to postion yourself to be successful in today's market!

RE/MAX Racing for Life®

With its "RE/MAX Racing for Life®" slogan, RE/MAX is proud to be a co-sponsor of the National Series Breast Cancer Survivor Recognition Program at Komen Race for the Cure events.Together with its affiliate network, corporate partners and various donors, Susan G. Komen for the Cure has invested more than $630 million in research, education, screening and treatment since 1982. The foundation is best known for its Race for the Cure events, the world's largest series of 5K runs and fitness walks. In 2008, Komen is celebrating the 25th anniversary of the Komen Race for the Cure.

Survivor Recognition Program

Komen's Survivor Recognition Program celebrates breast cancer survivors and remembers those who have lost their battles with the disease. RE/MAX shares sponsorship with Zeta Tau Alpha Fraternity, a nonprofit volunteer organization.RE/MAX contributes pink survivor T-shirts and caps, as well as "In celebration of" and "In memory of" back signs and program banners for every race. RE/MAX Associates who are breast cancer survivors or who otherwise have been affected by the disease are encouraged to solicit pledges for their own participation. Corporate representatives host breast cancer survivor recognition tents at the more than 100 events in the United States.

Sold for the CureTM

Breast Cancer Facts

Find all the resources you need to support Susan G. Komen for the Cure online. Participate in the breast cancer movement through your real estate transactions.Learn more about the Sold for the Cure program and sign riders by visiting the Frequently Asked Questions page.
• More than 2 million women living in the United States have been diagnosed with and treated for breast cancer.• This year, an estimated 213,000 women and 1,720 men will be diagnosed with invasive breast cancer.• About 41,000 women and 470 men will die of breast cancer this year.• Breast cancer is the leading cancer among American women and is second only to lung cancer in cancer deaths.

Resources

Corporate Grace in Action
(Find additional files by searching "Komen" in the Mainstreet Downloads)BrochureCommunity Affairs FolderDonation FormFaces of Hope PosterGuidebookAll Komen DownloadsVideo ClipsKomen Race for the Cure
Every year thousands of RE/MAX Affiliates prove the simple principle that actions speak louder than words. At RE/MAX, Associate generosity is known as Premier Community Citizenship, or corporate grace in action. Learn more now.

Cincinnati Mortgage Market Update

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to postion yourself to be successful in today's market!


Mortgage Market Update:

In a move to stimulate the economy, the Federal Reserve continues to lower interest rates. In February the Fed cut the Fed Funds rate to 3% percent, amid speculation that it could go even lower. Mortgage rates dropped early, only to come back up later in the month.

The number of resulting refinance loans has been strong across the nation, but activity has been tempered by increased fees charged by Fannie Mae and Freddie Mac. Starting in 2008, both companies are charging a quarter point for each loan they process. This fee is being called a "Delivery Charge" and is designed to offset some of the losses accrued from the recent increase in foreclosures.

Thirty year fixed mortgage rates rose remain in the low six percent range. The average jumbo thirty year fixed is hovering in the low 7 percent range. The National Association of Realtors reported decreased market activity in the Existing Housing Market, down 23 percent from the same time a year ago. As it stands, NAR is anticipating an annual sales volume of 4.89 million homes for 2008.

Finance Q and A:

Q: Why do some buyers opt for 15 year fixed rate mortgage when they can get lower payments spread out over 30 years?

A: The 15 year fixed rate loan permits you to own your home, debt free, in half the time and for less than half the total interest cost of a 30 year fixed rate mortgage. Because interest rates are often lower than these loans and you are paying as much total interest cost over the course of the loan, the monthly repayment is only about 25% higher than a comparable 30 year loan.

The 15 year mortgage can be a great financial planning tool for many investors. Ask your mortgage planner if this type of loan is right for you!

Tip of the Month:

Home owners with Adjustable Rate Mortgages (ARMs) should discuss their financial goals with a qualified mortgage planner. FHA and VA programs exist for many borrowers and maybe useful in transitioning out of an ARM and into a 30 year fixed loan. To see what loan programs might be available for you, contact your mortgage professional today.

Kim Schieldknecht - LO.002028.000, MB.802245.000Clermont Financial LLC726 Mohawk Trail & 5720 gateway blvd #204Milford & Mason, OH 45150(513)587-3599http://www.clermontfinancial.com

TV, Radio Ads All Over Airwaves in March

RE/MAX Elite and the Clermont financial group. If you absolutely, positively want to position yourself to be successful in today's market!

Where are you going to get more exposure when selling your home?

Watch for RE/MAX television commercials airing throughout March, during hit shows such as "Cold Case," "Law and Order SVU" and "My Name is Earl."

You'll also hear RE/MAX radio ads on Westwood One during NCAA basketball's March Madness.

Access a printer-friendly PDF version of the schedule from Mainstreet Downloads.
Planned TV and radio airings (subject to change) include:

TELEVISION SCHEDULE
March 1
CBS
CBS Saturday Movie
March 3
ABC
October Road
A&E
Cold Case
AMC
Movie, Early Fringe Rotation
CBS
Early Show 2, CBS Evening News
CMT
Morning/Daytime Rotations
CNBC
Kudlow & Company, Early Today, The Call, Closing Bell, Donny Deutsch, Power Lunch, Squawk on the Street, Street Signs
CNN
CNN Newsroom, Your World Today
DISC
Discovery Classics, How Its Made, Daytime Rotation
DIY
Kitchen Renovations, Morning/Daytime/Early Fringe/Primetime/Overnight Rotations
ESPN
NBA Matchup, NFL Live, SportsCenter
FLN
Real City Confidential, What You Get for the Money, Daytime/Early Fringe/Primetime Rotations
FOOD
In the Kitchen, Daytime Rotation
FXNC
Fox Report, Fox News Live
GAL
Noticieros (News)
HGTV
Daytime/Access/Early Fringe Rotations
LIFE
Golden Girls, Nanny, Still Standing
MSNBC
Documentaries Investigating, Hardball with Chris Matthews, Live with Dan Abrams, MSNBC Live
NBC
Today Show, NBC Nightly News, Chuck
NGC
Explanation Showcases, Living Wild Day, Primetime/Late Fringe/Overnight Rotations
TBS
Comedy Block, Primetime Comedies
TELE
Novela, Primetime Rotation
TELF
Novela
THC
Time Machine, Hardcore History
TLC
Baby Story, Your Place Your Space
TNT
Primetime in the Daytime, Saving Grace, Primetime Rotation
UNI
Late Fringe Rotation
USA
Law & Order Criminal Intent
March 4
ABC
Good Morning America, Boston Legal
AMC
Daytime/Overnight Rotations
CBS
The Unit
HGTV
House Hunter
LIFE
Movie
NBC
Saving Grace, Singing Bee
USA
Dead Zone
March 5
CBS
Criminal Minds
DIY
Wasted Spaces
GAL
Novela
TNT
Saving Grace
USA
4400
March 6
CBS
CBS Evening News
HGTV
House Hunters
NBC
Today Show, 30 Rock, E.R., My Name is Earl
March 7
ABC
ABC World News Tonight, 20/20 Friday
AMC
Overnight Rotation
CBS
CBS Evening News, Numb3rs
FOOD
Rachael Rays Tasty Travels
NBC
Dateline Friday
March 8
ABC
Good Morning Saturday, ABC Saturday Movie
A&E
Big Spender, Find & Design, Daytime Rotation
AMC
Daytime Rotation
CBS
Crimetime Saturday
CNN
CNN Newsroom Saturday, CNN Saturday Morning, CNN Weekends
DIY
Daytime Rotation
FLN
What You Get For The Money, Daytime Rotation
FOOD
Daytime Rotation
FXNC
Fox News Special Report, At Large with Geraldo Rivera, Daytime Rotation
MSNBC
Daytime Rotation
NGC
Daytime Rotation
TBS
Weekend/Primetime Rotation
THC
Ice Road Trucker
TNT
Daytime Rotation
USA
Daytime Rotation
March 9
ABC
Americas Funniest Home Video, Brothers & Sisters
A&E
Movie, Private Session, Justice Marathon
CBS
Cold Case
GAL
Noticieros (News)
HGTV
Hidden Potential, Property Virgins
TLC
Catch
UNI
Cine (Movie)
USA
Daytime Rotation
March 10
ABC
Good Morning America, ABC World News Tonight
A&E
Cold Case
AMC
Overnight Rotation
CMT
Morning/Daytime Rotations
CNBC
Early Today, The Call, Closing Bell, Donny Deutsch, Power Lunch, Squawk Box, Squawk on the Street, Street Signs
CNN
CNN Newsroom, American Morning
DISC
Dirty Jobs, Discovery Classics, How Its Made, Daytime Rotation
DIY
Morning/Daytime/Primetime/Overnight Rotations
ESPN
Basketball NBA News, NBA Matchup, SportsCenter
FLN
What You Get for the Money, Daytime/Early Fringe/Access/Primetime Rotations
FOOD
In the Kitchen, Daytime/Primetime/Late Fringe Rotations
FXNC
Fox Report, Fox News Live, On the Record with Greta
GAL
Noticieros (News)
HGTV
Daytime/Access/Early Fringe Rotations
LIFE
Still Standing
MSNBC
Tucker, Hardball with Chris Matthews, MSNBC Live
NGC
Explanation Showcase, Living Wild Day, What Happened?, Early Fringe/Primetime/Late Fringe/Overnight Rotations
TBS
Daytime Rotation
TELE
Novela, Noticieros (News)
THC
Ancient Discoveries, Time Machine, Historys Mysteries
TNT
Primetime in the Daytime, Primetime Rotation
UNI
Late Fringe Rotation
USA
Law and Order Criminal Intent
March 11
ABC
Boston Legal
HGTV
House Hunter
NBC
NBC Nightly News, Singing Bee
TLC
Schools
March 12
A&E
CSI Miami
CBS
Criminal Minds
DIY
Wasted Spaces
GAL
Novela
NBC
Today Show
TLC
Inspiring Lives
USA
4400
March 13
AMC
Primetime Rotation
CBS
Without A Trace
HGTV
House Hunters
NBC
Today Show, NBC Nightly News, E.R.
TLC
Turbo
March 14
ABC
20/20 Friday
AMC
Primetime/Overnight Rotations
CBS
Numb3rs
FOOD
Giadas Weekend Getaways
NBC
Today Show, NBC Nightly News
March 15
ABC
ABC Saturday Movie
A&E
Find & Design
CNN
CNN Newsroom Saturday
DIY
Morning/Daytime Rotation
FLN
What You Get For The Money, Daytime Rotation
FOOD
Daytime Rotation
FXNC
Fox News Special Report, At Large with Geraldo Rivera
LIFE
Movie
MSNBC
Daytime Rotation
NBC
Dateline  Saturday, Drama Repeat
NGC
Daytime Rotation
TBS
Weekend Rotation
THC
Time Machine
TNT
Daytime Rotation
UNI
Primetime Rotation
USA
Movie, Law & Order SVU
March 16
ABC
Good Morning America Sunday, Americas Funniest Home Video
A&E
Movie, Private Sessions
AMC
DVD on TV
DISC
Discovery Sunday
GAL
Noticieros (News), Deportes (Sports)
HGTV
Hidden Potential, My House is Worth What?
NBC
Dateline Sunday, Law & Order
TELE
Novela
THC
History Zone
TLC
Good Life
March 17
ABC
Good Morning America
A&E
Cold Case
AMC
Movie, Early Fringe Rotation
CBS
CSI Miami, Big Bang Theory
CMT
Morning/Daytime Rotations
CNBC
The Call, Closing Bell, Donny Deutsch, Power Lunch, Squawk Box, Street Signs, CNBC Prime
CNN
CNN Newsroom
DISC
Discovery Classics, How Its Made, Daytime Rotation
DIY
Kitchen Renovations, Daytime/Early Fringe/Primetime/Overnight Rotations
ESPN
Basketball NBA News, NBA Matchup, SportsCenter
FLN
Real City Confidential, What You Get for the Money, Daytime/Early Fringe/Access/Primetime Rotations
FOOD
Daytime/Primetime/Late Fringe Rotations
FXNC
Your World with Neil Cavuto, On the Record with Greta, Special Report with Brit Hume
GAL
Noticieros (News)
HGTV
Daytime/Access/Early Fringe Rotations
MSNBC
Tucker, Hardball with Chris Matthews, MSNBC Live
NBC
Today Show
NGC
Daytime Mysteries, Explanation Showcase, Primetime/Late Fringe/Overnight Rotations
TBS
Comedy Block, Daytime Rotation
TELE
Novela
THC
Time Machine
TLC
Bringing Home Baby, Your Place Your Space
TNT
Primetime in the Daytime
UNI
Late Fringe Rotation
USA
Law & Order Criminal Intent, Law & Order SVU
March 18
CBS
Early Show, Jericho
HGTV
House Hunter
NBC
Today Show, Singing Bee
TLC
Schools
USA
Dead Zone
March 19
ABC
ABC World News Tonight
A&E
CSI Miami
AMC
Primetime Rotation
DIY
Wasted Spaces
GAL
Novela
NBC
Today Show, NBC Nightly News, Life
THC
Cities of the Underworld
USA
4400
March 20
DIY
Sweat Equity
ESPN
SportsCenter
HGTV
House Hunters
NBC
30 Rock, E.R.
TLC
Turbo
March 21
ABC
20/20 Friday
AMC
Overnight Rotation
FOOD
Giadas Weekend Getaways
March 22
ABC
ABC Saturday Movie
A&E
Daytime Rotation
AMC
Primetime/Overnight Rotations
CBS
48 Hours Mystery
DIY
Daytime Rotation
FLN
What You Get For The Money, Daytime Rotation
FOOD
Daytime Rotation
FXNC
Fox News Special Report, At Large with Geraldo Rivera, Daytime Rotation
LIFE
Movie
MSNBC
Late News, Daytime/Overnight Rotations
NBC
Drama Repeat
NGC
Daytime Rotation
TBS
Weekend Rotation
THC
Modern Marvels, Mystery of History
TNT
Daytime Rotation
UNI
Primetime Rotation
March 23
ABC
Extreme Makeover Home Edition, Americas Funniest Home Video
A&E
Movie
DISC
Discovery Sunday
HGTV
Hidden Potential
LIFE
Will & Grace
NBC
Law & Order
TELF
Novela
TLC
Life Spaces, Good Life
USA
Daytime Rotation
RADIO SCHEDULE
March 15
Conference USA Final
Westwood One
March 16
Big 10 Final
Westwood One
March 18
Opening Round
Westwood One
March 20
1st Round Thursday Game 1
Westwood One
March 21
1st Round Friday Game 1
Westwood One
March 22
2nd Round Thursday Game 1
Westwood One
March 23
2nd Round Sunday Game 1
Westwood One
March 27
Sweet 16 Thursday Game 1
Westwood One
March 28
Sweet 16 Friday Game 1
Westwood One
March 29
Elite 8 Saturday Game 1
Westwood One
March 30
Elite 8 Sunday Game 1
Westwood One
NETWORK ABBREVIATIONS
A&E
Arts and Entertainment Television
ABC
American Broadcast Companies
AMC
American Movie Classics
CMT
Country Music Television
CNBC
News and Financial News Channel
CNN
Cable News Network
DHL
Discovery Home and Leisure Network
DISC
Discovery Channel
DIY
Do It Yourself Network
ESPN
Entertainment Sports Programming Network
ESPN2
Entertainment Sports Programming Network Two
FLN
Fine Living Network
FOOD
The Food Network
FOXN
Fox News Channel
GAL
Galavision Channel (Spanish)
HGTV
The Home and Garden Television
LIFE
Lifetime
MSNBC
Cable News and Commentary
NGC
National Geographic Channel
SPEED
Speedvision
TBS
Turner Broadcast System
TELE
Telemundo Channel (Spanish)
TELF
Telefutura Channel (Spanish)
THC
The History Channel
TLC
The Learning Channel
TNT
Turner Network Television
TVL
The Travel Channel
TWC
The Weather Channel
UNI
Univision (Spanish)
Copyright © 2008 RE/MAX International Inc. 2/29/08